VTKL BD Pipeline

Business development tracker — sourced from #sales conversations & transcripts

Updated Apr 24, 2026 · 10:15 AM PT
Active Opportunities
5
Credera, Valent, Unify, OC Vibe, Comparison
Closed-Lost This Week
2
TZP + E360 (Sole/Jay → Basis)
Deprioritized
1
Care Predictor — financial constraints
Next External Gate
Apr 25
Valent/Hector partner response
Credera Timeline
2+ wks
NA CEO review gate
Hot / Urgent
Active / On Track
New Opportunity
Waiting / External Gate
Deprioritized
Closed-Lost / Dead
🆕 New Opportunities — Highest Potential
Credera / Dbrav Dunkley — Omnicom
🆕 New High Potential
👤 Owner: Charlie + Tony
📅 Demo completed: Apr 23 ✅
NDA pivot to OMC MNDA
Decision makers:
• Dbrav Dunkley (Partner) — Economic buyer. Most enthusiastic. "Outstanding and quite incredible."
• Marshall Treadaway (Principal Architect, AI R&D) — Technical gatekeeper.
• Maxwell Rank (Data Architect, Houston) — Technical champion. Already generating use cases.
End client: Quanta Services ($30M modernization), Nathan Hanks (VP IT)
⏰ Timing Signal

Demo completed Apr 23 ✅. Dbrav wants to run idea by NA CEO — introduces a new gate that adds 2+ weeks to timeline (mid-May earliest). Pivoting from our NDA to OMC's MNDA (their paper, their timeline — avoids the redline risk that killed Cie). Max is internal champion keeping momentum.

Next Actions
  • Get OMC MNDA from Dbrav Liem
  • Technical architecture briefing for Max (awaiting Charlie's confirmation) Warren
  • Lock Texas meeting dates with Dbrav Tony
  • Send BD Accelerator POC proposal once NDA signed Tony
Valent Partners / Hector Martinez
🆕 New Strong Fit
👤 Owner: Tony + Liem
📅 Meeting: Apr 23 ✅
Partner response ~Apr 25
Meeting attendees (Apr 23): Hector Martinez (Partner), Nick Niver (Partner/Strategy), Matt Malone (Principal/AI), RJ Bicher (Managing/PMO)
Angle: Channel/partner play — Valent embeds Warren in client delivery. PMO automation as entry.
⏰ Timing Signal

Strong interest confirmed from Apr 23 meeting. Two follow-ups committed: (1) SDLC-focused demo for Matt, (2) hands-on trial for RJ/Nick. Hector circulating with Valent partners — response expected by ~Apr 25 (tomorrow). Two offers on table: free hands-on + ~$15K paid pilot. Open items: product readiness gap, data liability framework, SOC 2 question.

Next Actions
  • Wait for Hector partner response (by ~Apr 25) Hector
  • SDLC demo prep Tony
  • Open-source proxy project for data liability Charlie
  • SOC 2 check Liem
  • Follow-up meeting scheduled Tony
Unify Consulting / Ethan
🆕 New In Progress
👤 Owner: Liem
📅 Last contact: Apr 24
Targeting Dave Albano meeting
Key contact: Ethan (via Liem) · Target: Dave Albano — Chief Commercial Services Officer, Unify Consulting
⏰ Timing Signal

Liem connected with Ethan. Goal is to schedule a meeting with Dave Albano (Chief Commercial Services Officer). Follow-up reminder set for May 8 if Ethan hasn't scheduled.

Next Actions
  • Follow up with Ethan if no meeting scheduled by May 8 Liem
🟢 Active / On Track
Sole Consulting / Jay Soon — OC Vibe Pilot
Active
👤 Owner: Tony + Liem
📅 Last contact: Apr 23
2-4 week timeline once confirmed
⏰ Status

Smaller-scope engagement still alive through Liem's relationship with Jay. TZP and E360 are lost (see below), but Jay's trust in Liem means this pilot may still land. Liem sending pilot proposal email to Jay.

Next Actions
  • Send pilot proposal email to Jay Liem
  • If no confirmation soon, nudge Tony
Liem — Warren vs Claude Side-by-Side
Completed
👤 Owner: Liem
📅 Completed: Apr 19-20
Purpose: Show the gap between "advisor" (Claude) and "delivery engine" (Warren). SDLC focus: enterprise roadmap → sprint plan → agentic estimation → actual delivery.
Next Actions
  • Review results with Liem Tony
🔴 Closed-Lost
Sole Consulting / Jay Soon — TZP PE Portfolio
Lost
👤 Owner: Tony + Liem
📅 Lost: Apr 23, 2026
🏆 Won by: Basis
Key contacts: Jay Soon (Partner, Sole Consulting) · End client: TZP Group (PE firm)
📋 Post-Mortem

Jay chose Basis. He couldn't grok AI/VTKL approach and it was too big a risk to explain to his brother at TZP. Needed an apples-to-apples staffing swap he could articulate internally. Lesson: Buyer who can't articulate the value proposition internally needs a fundamentally different sales motion — meet them where they are, not where we are. (Liem debrief Apr 23)

Sole Consulting / Jay Soon — E360 Displacement
Lost
👤 Owner: Tony
📅 Lost: Apr 23, 2026
🏆 Won by: Basis
Key contacts: Jay Soon · End client: Capital Group
📋 Post-Mortem

Jay chose Basis for the E360 replacement at Capital Group. Same dynamic as TZP — needed a conventional staffing swap (same number of engineers at lower rate) that he could easily explain to his client. Liem introduced Basis to Jay last year when he first heard about the E360 issue. Jay asked for the intro recently as he couldn't grok AI/VTKL.

🟠 Deprioritized
Care Predictor / Michael Kraus
Deprioritized
👤 Owner: Liem (low-touch)
📅 Last contact: Apr 8 (no reply)
Financial constraints
Liem intel (Apr 22): Care Predictor has 5 outstanding invoices from previous vendors. Financially constrained — not ready to invest.
Next Actions
  • Periodic check-in — re-engage when they secure next funding round Liem
⚫ Closed
Cie Digital / Trent Johnson
Closed
👤 Owner: Tony
📅 Closed: Apr 16, 2026
NDA redline unresolved. Not tracking.
🔗 Cross-Thread Intelligence